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Factory-Direct D2C Food Commerce
A direct-to-consumer platform for ready-to-eat meals and meal kits, built so the client's own factories can sell straight to the customer.
Company
Korean F&B Manufacturer
Timeline
6 months
When
2026
Category
Mobile & Web Application
Project Overview
The client owns its factories and warehouse but sold through distributors, who took a margin on every meal and stood between the brand and its customers. This platform is the channel that removes them: a React WebView mobile storefront for consumers and a separate operations dashboard for the team, over a NestJS and PostgreSQL API. Ready-to-eat meals lead the catalogue with meal kits as a secondary line, matching how production is actually structured.
The Challenges
What we faced during work:
01
Distributor Margin
Every order lost margin to a middle layer the client did not need, given they own production.
02
No Customer Relationship
Selling through distributors meant no ordering data and no way to learn who was buying.
03
Two Product Lines
Ready-to-eat meals and meal kits behave differently in catalogue, fulfilment and pricing.
04
Operations Tooling
Product, order, coupon, promotion and settlement management all had to be run by a non-technical team.
05
Mobile-First Audience
The consumer experience had to be an app, not a responsive website.
What We Did in a Nutshell
Work flow scenario:
- 01Discovery & Research
- 02Catalogue & Pricing Model
- 03Information Architecture
- 04UI/UX & Branding
- 05Commerce API Development
- 06Admin Dashboard
- 07Mobile WebView App
- 08
The Solutions
The outcomes:
01
Factory-Direct Pricing
The distributor margin is structurally removed from every order.
02
Owned Customer Data
The client now sees who orders what, and when.
03
Dual-Line Catalogue
HMR and meal kits are modelled distinctly rather than forced into one shape.
04
Full Operations Dashboard
Products, orders, coupons, promotions and settlement in one internal tool.
05
Native-Feeling Mobile App
A WebView shell that ships updates without an app-store cycle.
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