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E-Commerce
Curated Commerce Platform
A commerce platform for a hand-picked catalogue, where the team's selection is the product rather than the breadth of the range.
Company
Curated Retail Brand
Timeline
4 months
When
2025
Category
E-Commerce
Project Overview
A curated retailer competes on judgement, not inventory size. The platform had to make selection feel deliberate while still supporting ordinary commerce mechanics — accounts, admin and order management — on a front end fast enough to convert.
The Challenges
What we faced during work:
01
Curation as the Product
Merchandising had to feel considered, not algorithmic.
02
Route Boundaries
Public, private and admin areas needed clean separation.
03
Reusable Merchandising
New layouts could not require new engineering each time.
04
Performance & SEO
Server rendering was required for discovery.
05
Operational Simplicity
A small team runs the whole store.
What We Did in a Nutshell
Work flow scenario:
- 01Discovery & Research
- 02Information Architecture
- 03UI/UX & Branding
- 04Merchandising System
- 05Storefront & Admin Development
- 06Quality Assurance & Testing
- 07Launch & Optimization
The Solutions
The outcomes:
01
Deliberate Merchandising
Layouts that present curation as the value.
02
Clean Route Separation
Public, private and admin boundaries enforced in routing.
03
Reusable Component System
New merchandising layouts without new engineering.
04
Server-Rendered Storefront
Fast first paint and search visibility.
05
Simple Operations
A small team manages the catalogue and orders.
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