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Mobile & Web Application
Reward Commerce & Credit Wallet
A membership commerce app selling Korean goods into the Thai market, built around a credit wallet, a tiered points ladder and two-level referrals.
Company
Cross-Border Commerce Company
Timeline
6 months
When
2025
Category
Mobile & Web Application
Project Overview
Selling Korean products into Thailand meant competing on more than catalogue, so the client wanted withdrawable rewards as the retention mechanic. That brings real obligations: a system that pays money out must be unambiguous about what it is and is not. We built the storefront, admin, mobile wrapper and company site around one durable identity.
The Challenges
What we faced during work:
01
Withdrawable Rewards
Paying real value out demands careful design and clear positioning.
02
Regulatory Clarity
The platform's role had to stay clearly distinct from a licensed financial institution.
03
Tiered Loyalty Mechanics
A five-tier ladder and two-level referrals interact in non-obvious ways.
04
Cross-Border Commerce
Korean goods sold into the Thai market across currency and language.
05
Four Surfaces
Storefront, admin, mobile wrapper and company site had to share one identity.
What We Did in a Nutshell
Work flow scenario:
- 01Discovery & Research
- 02Reward & Wallet Model
- 03Regulatory Positioning
- 04Information Architecture
- 05UI/UX & Branding
- 06Commerce & Wallet Development
- 07Mobile WebView App
- 08
The Solutions
The outcomes:
01
Credit Wallet
A durable balance customers understand and trust.
02
Five-Tier Points Ladder
Progression that rewards repeat purchase.
03
Two-Level Referrals
Growth driven by existing customers.
04
Clear Regulatory Positioning
Reward withdrawal described so the platform's role is unambiguous.
05
Four Consistent Surfaces
Web, admin, mobile and company site share one brand system.
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